PARSIPPANY, New Jersey—Wyndham Resorts & Resorts introduced a brand new multi-season partnership with Minor League Baseball. The deal makes Wyndham the Official Lodge Accomplice of Minor League Baseball (MiLB) with its loyalty program, Wyndham Rewards, changing into MiLB’s Official Lodge Loyalty Accomplice.
Wyndham selected Minor League Baseball as this system’s latest accomplice based mostly on MiLB’s rising reputation, accessibility, and synergies between its visitors, significantly its rewards members, and MiLB’s fan base,
“Minor League Baseball has been grooming and celebrating the game’s subsequent era of stars for many years, all whereas entertaining followers and serving to households make recollections that final a lifetime,” stated Dana Rosenberg, senior vp of promoting at Wyndham Resorts & Resorts. “Our partnership brings visitors and members nearer to one thing we already know they love, and in doing so, makes it simpler than ever for them to unlock new worth and experiences with Wyndham and Wyndham Rewards.”
Via Wyndham’s relationship with Minor League Baseball, Wyndham Rewards members will be capable to redeem factors for entry to what MiLB has to supply, together with tickets to Minor League video games, experiences equivalent to throwing a primary pitch, behind-the-scenes ballpark excursions, batting apply discipline entry, and extra.
“Baseball followers love touring to see the various ballparks across the nation and watching their favourite groups play,” stated Uzma Rawn, senior vp, international partnerships, Main League Baseball. “When you think about our Minor League Baseball stadiums across the nation, on common almost 20 by Wyndham branded resorts are inside a 25-mile radius. It’s a partnership that actually suits like a glove.”
The partnership features a collection of touchpoints designed to lift the visibility of this system amongst followers whereas simplifying journey to and from their Minor League video games. These embrace a presence at over 8,000 scheduled Minor League video games within the type of branded stadium options, sponsorship of Minor League Baseball’s Official Ballpark Guides, a social and digital media presence, and Wyndham reserving hyperlinks on MiLB.com in addition to all 120 Minor League Baseball Membership websites. The deal additionally carries further advantages for Wyndham franchisees. Notably, MiLB League journey will now embrace stays at Wyndham resorts. Franchisees could have entry to crew logos, permitting for cross-marketing alternatives between resorts and their native Minor League crew.
Added Rosenberg, “That is an extremely wealthy and detailed partnership, one which brings immense worth not only for Wyndham Rewards, however Wyndham’s 1000’s of resort franchisees who’re the center of every thing we do.”