Whereas this is likely to be your first thought, ALOS is extra than simply one other fancy hospitality acronym. It’s a key resort metric to trace if you wish to optimise your distribution, cut back prices and enhance income.
On this article, you’ll discover the whole lot you want to learn about ALOS, and the right way to use it to additional enhance your property’s outcomes.
What’s ALOS?
ALOS abbreviates ‘common size of keep.’ It refers back to the common variety of nights company keep at your property over a given time. For instance, in case your ALOS was 4.5 in Q3, 2022, every reserving throughout that quarter was for 4.5 days on common.
ALOS often shifts all year long, relying on the season and its respective journey patterns. It additionally differs relying on the property kind, location and goal market. Resorts that welcome principally leisure company typically have an extended ALOS. Then again, metropolis properties with a deal with enterprise travellers often see company keep fewer days.
Within the aftermath of the COVID-19 pandemic, ALOS trended upwards for a lot of trip leases and inns in scenic places as folks embraced the concept of staycations and distant working preparations.
How do you calculate the typical size of keep?
Calculating ALOS is straightforward. Decide the typical size of keep for company at your resort by following these steps:
- Add up the variety of room nights booked for a given time (e.g. one month, quarter or a customized interval).
- Add up the variety of reservations for a similar time.
- Divide the variety of room nights by complete reservations to get your ALOS.
Why is it essential to trace ALOS at your resort?
Understanding your resort’s common size of keep can assist you on a number of fronts. First, it reveals reserving patterns throughout seasons and through occasions. This lets you create pricing and distribution methods that maximise high-demand intervals and proceed to drive enterprise even when issues decelerate.
Second, realizing how your ALOS shifts in the course of the 12 months helps you to run your operations extra effectively. For instance, it’ll be simpler so that you can schedule cleansing, upkeep and front-of-house groups, as a result of you possibly can gauge the extent of visitor turnover.
5 suggestions to enhance ALOS and maximise enterprise income
As a rule of thumb, lengthy stays are higher on your operation’s profitability. They imply fewer check-ins and check-outs, much less time spent cleansing rooms and fewer sources dedicated to producing new bookings. So, let’s take a look at how one can enhance the size of keep at your property.
- Set a minimal size of keep reserving restriction
Minimal keep restrictions are essentially the most simple approach to enhance ALOS since they merely don’t permit shorter bookings. They work finest throughout high-demand instances, e.g. over holidays or essential commerce reveals, when the vast majority of travellers are keen to remain longer. Keep away from utilizing these guidelines as a year-round blanket answer although as this might trigger you to lose bookings throughout off-season. - Make longer stays extra engaging with LOS pricing and packages
LOS pricing is a extra versatile different to inflexible minimal keep necessities. It means implementing pricing guidelines that calculate charges primarily based on the check-in date and the size of keep. This fashion you supply company a extra engaging deal in the event that they e book additional nights. Alternatively, you could possibly promote packages similar to “4 for 3” or “7 for six.” Particularly in the course of the off-season this may encourage longer stays as a result of the low cost makes extra folks assume “why not?” - Entice company to spend extra time
If you’d like company to remain longer, make the concept irresistible by highlighting all of the actions and companies at your resort and within the close by space. For instance, promote your spa or showcase the numerous day journeys which might be attainable out of your property. By offering a wide range of choices, you cater to a spread of pursuits and provides company a great purpose to stay round. - Make it straightforward to increase the keep
As soon as company are in-house you’ve bought one other probability to encourage them to tack on an additional day or two. Attain out to them the day earlier than they try and supply a beautiful deal similar to a free dinner or 10% off in the event that they lengthen for an evening. You are able to do this by calling their room or, higher but, through an automatic e mail, SMS or different types of direct messaging. This lets company select on their very own time as an alternative of placing them on the spot. Digital communication additionally lets you embrace a hyperlink the place travellers can simply see the circumstances and lengthen in only a few clicks. The less complicated you make this step, the extra company will take you up on the supply. - Goal distant staff with engaging offers
The distant work development is right here to remain, so why not cater to versatile workers? Supply packages together with the whole lot they want similar to high-speed Wi-Fi, desk house, F&B credit, a laundry allowance and different perks. That may make your property their high choose subsequent time they need to work from a brand new location.
Implementing only a few of the guidelines above is fast and can assist you drive up your property’s common size of keep. Given the numerous benefits of a better ALOS, it’s greater than price it to place on this effort and time. So, brainstorm how you could possibly use these concepts at your resort and get to work. It gained’t be lengthy till you begin seeing the advantages of welcoming company for longer stays.
