Accor has appointed Vanina Yordanova as cluster director of promoting & communications. Yordanova will oversee all advertising and marketing and communication features throughout Fairmont The Palm, Mövenpick JLT, RIVA Seaside Membership, and Th8 Palm Dubai.
In her new position, she can be answerable for creating and executing impactful campaigns whereas selling on-brand messaging to company via conventional, digital, and social media channels.
Yordanova began her profession as a advertising and marketing communications govt for Hyatt Dubai in 2014. She brings a wealth of expertise and is understood for rising income via up to date considering and artistic collaboration. She has additionally beforehand labored because the advertising and marketing & communications supervisor for FIVE Palm Jumeirah, cluster advertising and marketing & communications Supervisor at IHG, director of promoting & PR at Kempinski Lodge Mall of the Emirates, and director of promoting & communications at Shangri-La Dubai.
Some notable initiatives that Yordanova has been part of embrace creating the UAE’s first “Instagrammable” room class, an unique personal procuring expertise in collaboration with InstaRunway and Sarah Jessica Parker and a profitable model consciousness marketing campaign for the Chinese language market utilizing WeChat and Weibo. She was additionally part of the Hotelier Advertising and marketing Energy Record 2022.