Thursday, February 29, 2024

Sonesta Expands Franchise Portfolio to Embrace The James — LODGING

NEWTON, Massachusetts—Sonesta Worldwide Resorts Company introduced the enlargement of its international improvement technique to incorporate The James model as a part of the Sonesta Franchise portfolio in the USA and in Latin America, providing franchisees a high-end life-style choice in city and resort vacation spot markets.

Presently, The James Nomad, New York (which has Scarpetta Restaurant and The Seville), is the prototype for future properties below its license settlement. Sonesta will reflag two of The Royal Sonesta properties from its managed portfolio later this 12 months to The James model—The Royal Sonesta Chicago River North and The Royal Sonesta Washington DC Dupont Circle.

“The James is a way of life model that gives friends with a novel hospitality expertise based mostly on high-quality providers and facilities supported by a timeless design,” mentioned Elizabeth Harlow, chief advertising and marketing and model officer of Sonesta. “The James’ ambiance is regionally impressed, influenced by every lodge’s area people to supply every traveler with a memorable visitor expertise.”

The James model is for each guests and native friends, providing a unique expertise at every property that has partnerships with native restauranteurs.

“Including The James to our franchise portfolio meets our aim of increasing our upper-upscale and life-style market choices and helps place Sonesta as an business chief in franchising,” mentioned Brian Quinn, chief improvement officer of Sonesta. “The introduction of this model is one other instance of the thrilling methods we’re creating and evolving Sonesta’s rising franchise portfolio.”

In September 2021, Sonesta Franchising debuted in the USA with a whole platform of franchise providers, lodge operations, and franchise help. That includes 14 manufacturers, Sonesta Franchising provides a variety of lodge providers to suit the wants of each sort of traveler.

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