Friday, June 2, 2023

Reviving Cultural Tourism: Cordillera Festivals Set to Profit from “Revenge Journey” Pattern – DOT

The Division of Tourism (DOT) within the Philippines is optimistic that the Cordillera festivals will profit from the rising pattern of ‘revenge journey’ because the nation slowly recovers from the COVID-19 pandemic. The Cordillera Administrative Area, recognized for its wealthy cultural heritage, has lengthy been a preferred vacation spot for each native and worldwide vacationers. With the DOT’s assist, Cordillera festivals are set to attract extra guests, generate income for the area, and assist revive the tourism trade.

What’s ‘Revenge Journey’?

Revenge journey refers back to the surge of tourism that has been noticed as journey restrictions ease and vaccination charges improve. After months of being cooped up at dwelling because of the pandemic, persons are wanting to journey and make up for misplaced time. Revenge journey is anticipated to be a key driver of the tourism trade’s restoration, and the DOT believes that Cordillera festivals shall be among the many locations that may profit from this pattern.

Cordillera Festivals

The Cordillera area is thought for its vibrant festivals, which rejoice the wealthy cultural heritage of the indigenous communities that decision the world dwelling. A number of the hottest festivals within the area embrace the Panagbenga Competition in Baguio Metropolis, which celebrates the blooming of flowers and showcases the standard dances and music of the Cordillera folks; the Kadayawan Competition in Davao Metropolis, which highlights the bountiful harvest of the area; and the Igorot Competition in Bontoc, Mountain Province, which honors the traditions and customs of the Igorot folks.

DOT’s Assist for Cordillera Festivals

The DOT has been working intently with native governments and tourism stakeholders to advertise the Cordillera festivals and entice extra guests to the area. The company has offered monetary help and technical assist for pageant organizers, in addition to advertising and promotional campaigns to extend consciousness of the occasions. The DOT believes that the Cordillera festivals shall be key in driving the restoration of the tourism trade within the Philippines.


The Cordillera festivals are poised to profit from the pattern of revenge journey because the world progressively recovers from the COVID-19 pandemic. These festivals, which rejoice the cultural heritage of the Cordillera area, are a draw for each native and worldwide vacationers, and the DOT’s assist is anticipated to spice up their visibility and entice extra guests. Because the tourism trade continues to recuperate, the Cordillera festivals are certain to play a significant position within the revival of the sector within the Philippines.

Related Articles


Please enter your comment!
Please enter your name here

Latest Articles