The submit Ras Al Khaimah information its highest customer numbers in 2022 appeared first on TD (Journey Day by day Media) Journey Day by day.
Ras Al Khaimah Tourism Growth Authority (RAKTDA) proclaims its highest-ever annual customer numbers, with the Emirate welcoming over 1.13M in a single day arrivals in 2022, a complete improve of 15.6% vs 2021. The outcomes exceed pre-pandemic ranges indicating restoration and resilience in a risky 12 months.
Regardless of geopolitical and financial challenges, Ras Al Khaimah has grow to be one of many quickest locations to bounceback. Along with its report customer numbers, key 2022 achievements embrace:
Launched Balanced Tourism – its roadmap to turning into the regional chief in sustainable tourism by 2025
Introduced the biggest overseas direct tourism funding mission in partnership with Wynn Resorts, Marjan and RAK Hospitality Holding
Intercontinental Resorts Group (IHG), Mövenpick and Radisson manufacturers entered the vacation spot for the primary time, marking a 17% annual development in lodge provide to over 8,000 keys
5,867 keys scheduled to be added over the subsequent few years, a 70% improve on present stock – among the many highest development charges within the UAE
40% improve in worldwide guests pushed by 90+ roadshows, commerce festivals, workshops and media occasions throughout 24 markets
Recognition in Time journal as one of many World’s Biggest Locations of 2022 and CNN Journey’s greatest locations to go to in 2023
Opened new points of interest, together with Jais Sledder, which has seen greater than 100,000 guests since its February opening, and the longest developed climbing trails within the Emirate
Achieved a customer satisfaction rating (NPS) of over 80% – far above the business common of 51
Hosted over 50 occasions together with the celebrated World Citizen Discussion board, fifteenth version of the Ras Al Khaimah Half Marathon, Arab Aviation Summit, DP World Tour and secured the 2023 Minifootball (WMF) World Cup for the primary time within the UAE
Two Guinness World Document titles on the New Yr’s Eve fireworks and drone show
Authority named one of many High 10 Nice Locations to Work within the Center East 2022
Commenting on the Emirate’s robust tourism efficiency in 2022, Raki Phillips, CEO of Ras Al Khaimah Tourism Growth Authority, mentioned: “It has been fairly a 12 months. From January’s announcement of the multibillion-dollar built-in Wynn resort – a mission that may usher in a brand new period of financial growth by tourism – to securing two Guinness World Document titles for our New Yr’s Eve fireworks and drone show, now we have proven simply how dynamic we’re as a vacation spot. Our success has been led by our agility and responsiveness – and the actual fact we expect like a neighborhood, shaping our experiences to attraction to guests and residents. With a decided concentrate on diversification, accessibility and sustainability, we’re on monitor for even greater issues in 2023.”
Robust December efficiency
The spectacular full-year figures observe a powerful December efficiency during which the Emirate welcomed its highest ever footfall in a single month, with over 128,000 customer arrivals, representing a 23% improve vs. December 2021. This was bolstered by the Emirate’s record-breaking New Yr’s Eve fireworks and drones show, which noticed Ras Al Khaimah set two GUINNESS WORLD RECORDS titles for of the ‘largest variety of operated multi-rotors/drones with a simultaneous fireworks show’ and the ‘largest aerial sentence shaped by multirotors/drones. The festivities drew over 30,000 guests with public occasions and inns throughout the Emirate absolutely booked, making it probably the most visited present up to now.
Sustainable agenda for 2023 and past
Beneath its daring new strategy to sustainability – Balanced Tourism, the Emirate will grow to be the regional chief in sustainable tourism by 2025, putting all elements of sustainability on the centre of its funding, from setting and tradition to conservation and liveability.
As a part of this, the tourism authority goals to award greater than 20 companies with tourism certifications within the first 12 months with the final word aim of acquiring the internationally recognised “Sustainable Tourism Vacation spot” certificates for Ras Al Khaimah in 2023.
Selling worker well-being, the tourism authority was named one of many High 10 Nice Locations to Work within the Center East 2022 – the best positioned authorities entity – in addition to one of many Greatest Workplaces for Ladies and a Nice Place to Work in 2021, the primary and solely group in Ras Al Khaimah to be awarded this certification. The Authority has additionally launched RAKFAM, a sequence of initiatives aimed toward enriching connectivity, neighborhood life and services for tourism sector staff within the Emirate.
Driving worldwide tourism
2022 additionally noticed a 40% improve in worldwide guests, with key supply markets together with Kazakhstan, Russia, the UK, Germany and Czech Republic. This was pushed by a sequence of partnerships with airways and main tour operators to focus on rising and rising supply markets, supported by 90+ occasions and roadshows in 24 markets worldwide. In an extra enhance for the Emirate’s accessibility, Ras Al Khaimah additionally obtained three luxurious cruises in 2022, welcoming over 2,500 passengers and crew. With a concentrate on growing its burgeoning cruise sector, the Emirate goals to draw 50 cruise ship calls every season, and over 10,000 passengers inside the subsequent few years.
Boosting the tourism and hospitality providing
New inns and resorts opened in 2022, rising the Emirate’s stock by 17% to achieve over 8,000 keys. The Intercontinental Resorts Group (IHG), Mövenpick and Radisson manufacturers entered the vacation spot for the primary time with the opening of the InterContinental Mina Al Arab, Mövenpick Resort Al Marjan Island and the Radisson Resort Ras Al Khaimah Marjan Island.
With 19 upcoming properties, together with world manufacturers like Marriott, Millennium, Anantara and Sofitel, and 5,867 keys within the pipeline over the subsequent few years, a 70% improve versus present stock and one of many highest growth charges within the UAE, Ras Al Khaimah’s tourism imaginative and prescient continues to realize momentum. A serious addition would be the multibillion-dollar built-in resort growth with Wynn Resorts in 2026, introduced early final 12 months. The multipurpose built-in resort marks the largest-of-its-kind overseas direct funding in Ras Al Khaimah and can embrace 1,000+ rooms, purchasing, assembly and conference services, spa, greater than 10 eating places and lounges, intensive leisure decisions, and gaming space.
One other key feat for final 12 months was Ras Al Khaimah’s inclusion in Time journal’s World’s Biggest Locations of 2022 – a extremely coveted listing of fifty must-visit world locations – in recognition of its journey choices and gorgeous, distinctive topography and geodiversity. To additional bolster the Emirate’s nature positioning and appeal to each worldwide and home guests, the Ras Al Khaimah Tourism Growth Authority additionally introduced the opening of key new sustainable points of interest, together with the Jais Sledder, the area’s longest toboggan experience, which has welcomed over 100,000 guests since opening in February.
Rising Ras Al Khaimah’s place as a world-class occasions hub
The Emirate’s place as a number one sporting vacation spot went from power to power, with over 50 occasions hosted. Highlights included the fifteenth RAK Half Marathon, twenty third Annual Gumball 3000 rally, the first-ever Center East route for the world-renowned supercar rally, the UAE Tour biking and the DP World Tour golf championship. Ras Al Khaimah additionally received the aggressive bid to host the 2023 Minifootball World Cup, beating Budapest and Manila so as to add the mega worldwide soccer competitors to its rising roster.
Moreover, the Emirate hosted quite a few occasions and conferences, together with the Arab Aviation Summit for the second consecutive 12 months and the primary Pacific Asia Journey Affiliation Annual Summit within the Center East. It additionally secured a three-year partnership with the World Citizen Discussion board to host its prestigious annual summit.
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