Hoteliers typically assume that each one visitor communication except for face-to-face dialog stops the second visitors arrive on property. This shouldn’t be the case.
It’s truly extremely essential to take care of communication along with your visitors throughout their stays to make sure that they’ve all the things they want. It’s additionally a possibility so that you can ship upsell presents.
Among the best methods to take care of this connection is thru your lodge welcome letter. Fortunately now we have some ideas for creating a robust on-property lodge welcome electronic mail you possibly can observe that can assist you improve the visitor expertise.
What you will notice right here
6 methods to make sure your lodge welcome letter is nice
There are numerous varieties of lodge electronic mail advertising and marketing campaigns, and also you want a distinct strategy for every. Right here’s what to remember in the case of your lodge welcome electronic mail.
1. Allow them to know they’ll rely on you for assist
Your property turns into your visitors’ house all through their stays. Past letting them benefit from the rooms and services, you have got loads of choices for guaranteeing that they’re having fun with their stays with you. You are able to do this, from the second they step into your property, by highlighting your help staff’s availability ought to they need assistance or have questions.
Every property has its barely completely different availability. Ensure that to incorporate yours in your lodge welcome letter. Make sure you embrace the place and when your visitors can attain you, FAQs, and every other providers obtainable in your property that they’ll profit from.
Beneath is a good instance from The Powerscourt Resort in Eire. The property included a brief however candy welcome message, clearly talked about their visitor relations staff’s availability, and included presents visitors might take pleasure in which can be simple to guide through the hyperlink within the marketing campaign.
Topic line: [GUEST NAME], welcome to Powerscourt Resort, Resort & Spa
2. Supply a particular deal with in your lodge welcome letter
On-property lodge welcome emails are a good way to immediately reward your visitors, drive visitors to shops, and enhance electronic mail captures. They’re additionally nice instruments on your groups to gather visitor information at test in.
This marketing campaign by The Dutch in The Netherlands is a good instance. It incentivized visitors with a complimentary drink they might get on the bar with a secret code. This tactic helps make visitors really feel unique.
Additionally, the lodge has specified which instances the provide was obtainable, which could be a good way to drive visitors to your shops throughout slower instances. In case you’re focused on creating progressive campaigns, this can be a nice instance.
Topic line: Hello [GUEST FIRST NAME], we forgot one thing.
3. Embody enticing presents out of your property or location
It’s important to spotlight numerous providers that your property presents, however don’t overlook to additionally shine a highlight in your location and all the things there may be to do.
Are there any museums, parks, or different sights close by? Any particular events happening throughout your visitors’ stays that they could take pleasure in? This info will help your visitors create their journey itinerary whereas staying with you.
Try the examples beneath to see how you are able to do this. Eden Motels within the Netherlands didn’t have to incorporate a lot of their marketing campaign — they merely added the enduring Amsterdam canal homes and boat, adopted by ideas and knowledge that their visitors would possibly want.
Topic line: Welcome to Eden Motels Amsterdam!
4. Showcase photos out of your property and services
It’s true what they stated a couple of image being price a thousand phrases, and you should use this to your benefit in your lodge welcome letter.
As highlighted in Revinate’s Electronic mail Advertising Certification course, imagery is a key a part of the anatomy of a profitable electronic mail. Actually, a research from Vero that analyzed greater than 5,000 electronic mail campaigns reveals that campaigns with photos have a 42% greater click-through price in comparison with campaigns with out. It’s a easy but efficient method to showcase your property.
Right here’s an instance in a lodge welcome electronic mail from The Down Corridor Resort & Spa within the UK. The e-mail opens with a shocking picture of one in all their services. Take into account that you don’t want to incorporate photos of guestrooms — visitors receiving the welcome letter have already booked. It may well additionally eradicate confusion ought to the room they’re staying in be completely different from the picture.
Topic line: [GUEST FIRST NAME] [GUEST LAST NAME], you’ve arrived!
5. Invite visitors to particular occasions through your lodge welcome electronic mail
Do you have got a celebration celebrating Lunar New Yr? Or particular packages at your restaurant for breaking quick throughout Ramadan?
Embody that info in your lodge welcome electronic mail. It offers your visitors an opportunity to rejoice a special day with you throughout their stays.
Beneath is an instance from Ellenborough Park within the UK. Throughout Jubilee weekend, they invite visitors to a royal backyard social gathering. They despatched this marketing campaign primarily based on who could be staying with them throughout Jubilee weekend.
Topic line: Have a good time the Platinum Jubilee at Ellenborough Park!
6. Promote related upsells
Lastly, your lodge welcome letter (or a separate marketing campaign) is a good way to incorporate upsell presents that assist to drive further income. There are many upsell presents that you may experiment with, together with early check-in/late check-out — the prime upsell provide in 2021.
The Serrano Resort has an ideal instance for a late check-out upsell marketing campaign. It offers your visitors additional time to take pleasure in their holidays.
Begin sending a greater lodge welcome letter to your visitors
As you possibly can see, your lodge welcome letter is a good way to reinforce your communication with visitors and drive further income. We hope the following pointers and examples will provide help to create your individual messages.
If you wish to study extra, we’re right here to assist. For extra electronic mail advertising and marketing greatest practices, take a look at our Electronic mail Advertising Certification for Hoteliers course.