Wednesday, October 4, 2023

New Affiliate VP of Tourism Growth at Go to Salt Lake

Antonette Eckert not too long ago joined Go to Salt Lake (VSL) as Affiliate Vice President of Tourism Growth. She will likely be liable for managing VSL’s rising portfolio of vacation spot belongings and related alternatives within the journey commerce house, working with native suppliers and home and worldwide distributors to increase the commerce phase for Salt Lake globally.

“Anton is an skilled model builder, strategic marketer and knowledge geek who likes to cross industries, departments and cultural boundaries to maximise outcomes for journey manufacturers and merchandise,” mentioned Chief Model & Advertising and marketing Officer Tyler Gosnell. “We’re excited to have her on our workforce as we strategically and sustainably improve the journey commerce sector of tourism for Salt Lake County.”

Most not too long ago, Anton was the Chief Trade Growth Officer at Journey Nevada the place she reconstructed their international illustration technique to drive post-pandemic visitation and spend; launched studying platforms for each journey advisors and native ambassadors to enhance total customer expertise; reimagined the agricultural advertising grant program to insure fairness and accountability throughout the state; and instituted a vacation spot growth program to create long-term group led strategic plans for rural Nevada. She’s led international journey commerce gross sales and advertising groups at state, metropolis and rural DMOs together with Go to California, San Francisco Journey and Go to Vacaville, CA.

“I’m so enthusiastic about working with this workforce of pros in Salt Lake,” mentioned Eckert. “I sit up for constructing alliances and partnerships, taking up new challenges and constructing our model whereas growing tourism visitors.”

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