With resort room-stock set to develop 20,000 new rooms within the subsequent 5-10 years, Jamaica Tourism Minister welcomes resurgence of villas sub-sector.
Crediting the COVID-19 pandemic for bringing a couple of revival in villas for customer lodging, the Jamaica Tourism Minister, Hon. Edmund Bartlett, mentioned, “Jamaica is now main the way in which in offering new and thrilling villa experiences for vacationers throughout the area.”
His disclosure got here as he gave the keynote handle on the official opening of the $1.3 billion Bengal Cove Villas improvement in Discovery Bay over the weekend. He informed the administrators that he was very pleased with what they have been doing and that “I’ve extra of a majority of these properties to open alongside this coast all the way in which to St Mary.”
Dubbing the northeastern coastal area improvement as “the Jamaican Riviera,” he mentioned discussions have been underway “with another people who find themselves arising with another programmes for locations like Robin’s Bay and Oracabessa and we’re going to be encouraging an increasing number of Jamaicans to take part on this crucial sub-sector of the trade.”
Mr. Bartlett informed the administrators of Bengal Cove Villas that they have been a part of a rising section of the lodging sub-sector in Jamaica, citing that final yr 29% of the roughly 3 million stopover guests that got here to Jamaica have been in what he termed “the shared economic system” pioneered by entities comparable to Airbnb.

He additionally underscored the democratization of the lodging sub-sector and that a big group of individuals with assorted measurement houses, flats, and villas “at the moment are inserted within the tourism worth chain, broadening subsequently the vary of contributors within the trade, however extra importantly offering slices of the pie for a bigger variety of Jamaican individuals.”
In a phrase of recommendation to individuals venting issues, he implored them to band collectively to reap better rewards from the trade.
Relating to resort room-stock, Minister Bartlett mentioned:
Jamaica goes into an important section in its improvement as a rustic by way of international direct funding (FDI).
“Proper now on the playing cards, 20,000 new resort rooms are to be in-built Jamaica over the following 5 to 10 years,” he said.
He expressed issues, nevertheless, at approvals taking lengthy intervals to be finalized and underscored that “we have to develop that effectivity in building that enables for us to start out and full tasks in a timeframe that enables for a fiscal cycle that’s manageable.” Whereas stating that the principles should be adhered to, he mentioned central to this was the event orders, necessities for the executive preparations and the purposes once they are available, “however extra importantly we have now to be extra pointed by way of the necessities to fulfil what is required to allow quick approval.”
Minister Bartlett additionally implored these individuals who he mentioned is likely to be just a little anxious “and maybe even just a little disingenuous by way of their feedback about how issues are going, to understand that the achievements of Jamaica and the expansion that we have now enabled didn’t come with out some disruptions, and human capital disruptions is a part of it.”
On this regard he pointed to the worldwide tourism and journey trade dropping seven million staff in the course of the pandemic and the problem being confronted in getting them again.