It’s a bit cliche how usually I say it, however “we’ve acquired a particular episode for you at the moment!” We’ve each Ken Reig, president, and Rob Langenback, COO, of Eight Oh Two Advertising and marketing. Eight Oh Two is a powerhouse within the search advertising and marketing world with over 15 years of serving to main manufacturers like Orvis, Geneverse, RBX, and others succeed by forward-thinking search optimization and search advertising and marketing methods.
To set the stage, we now have all heard and skilled ChatGPT and Microsoft’s integration of an AI-based query and reply system into the Bing search engine. The primary mover benefit has positively been on full show and Microsoft has garnered lots of consideration and a major uptick within the share of the search market.
However by no means underestimate the ability of Google, who has been engaged on their very own platform with Bard (bard.google.com). That’s the subject for at the moment the place we’ll be taught extra about Google’s Magi mission in addition to vital modifications to how the search algorithm could have a serious impression on hoteliers and entrepreneurs generally.
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About TravelBoom Advertising and marketing
TravelBoom makes a speciality of growing and executing personalized data-driven advertising and marketing options that drive direct bookings and progress for its shoppers. With over 25 years of expertise in digital advertising and marketing for journey and motels, TravelBoom leverages superior knowledge science and analytics to uncover insights and develop methods that enormously improve outcomes for our shoppers and cut back reliance on third-party channels. TravelBoom can also be host of the world’s #1 ranked Lodge Advertising and marketing Podcast and its quarterly Traveler Sentiment Examine each of which may be discovered at www.travelboommarketing.com.