Wednesday, October 4, 2023

Leveraging AI to make data-driven selections

Hospitality is experiencing a digital transformation, with knowledge administration as a precedence. How hoteliers acquire, analyze, synthesize, and activate that knowledge determines their success within the business.

Revinate’s Chief Income Officer, Karen Stephens, was featured on The Sunny Facet Up Podcast by Demandbase, “Exploring the Function of AI and First-Celebration Knowledge within the Hospitality Trade,” the place she confused the significance of leveraging AI to curate distinctive visitor experiences whereas sustaining knowledge privateness requirements.

All through the episode, Stephens particulars how centralizing visitor knowledge by expertise like a Buyer Knowledge Platform (CDP) lends itself to elevated personalization by making a complete view of visitor conduct. Hoteliers can craft advertising and marketing campaigns backed by first-party knowledge and develop a singular understanding of visitor preferences, all whereas upholding privateness and GDPR compliance.

You can even anticipate to listen to how AI is a device for change, serving to hoteliers adapt to challenges just like the staffing scarcity. Stephens shares sensible examples of how Revinate Ivy has helped hoteliers improve operational effectivity and cut back the load of guide duties and repetitive inquiries, all by way of textual content.

We’d additionally wish to thank a few of our business companions and leaders who had been talked about on this episode. We respect your assist, Noreen Henry, Chief Income Officer at Sojern, Farhan Mohammad, Worldwide Chief, Go-to-Market – Journey and Hospitality Options at AWS, and Matthijs Welle, CEO at Mews.

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