Jamaica Tourism Minister introduced that through the first 2 months of the yr, 490 farmers earned roughly $108 million in income.
This was achieved through the Agri-Linkages Change (ALEX) platform, which was designed to attach small farmers straight with patrons inside the tourism business.
Jamaica Tourism Minister, Hon. Edmund Bartlett, additionally famous that on the shut of 2022, produce value over $330 million was bought by way of the ALEX in 2022, benefiting 1,733 farmers and 671 patrons registered on the platform.
The Minister made this announcement throughout a ‘Espresso Farmers’ Commerce Day’ expo on the College of Know-how (UTech) in St. Andrew on Tuesday (March 14).
“We now have been engaged on a game-changing expertise, by the use of ALEX, which is a platform that connects the small farmers straight with the patrons’ accommodations… That’s an enormous growth and for the primary two months of the yr, $108 million was made,” stated Minister Bartlett.
This groundbreaking initiative, a three way partnership between the Ministry of Tourism and the Rural Agricultural Improvement Authority (RADA), has reworked the best way hoteliers and farmers work together, successfully lowering leakages and guaranteeing that Jamaica retains extra of the financial advantages of tourism. ALEX, the primary on-line platform of its sort within the nation, permits farmers to plan higher for seasonality in crops and supplies info on the geographic location of particular crops.
The success of the platform was celebrated through the latest ‘Espresso Farmers’ Commerce Day’ expo, the place farmers from Portland, St. Andrew, and St. Thomas got here collectively to showcase their merchandise.
The occasion was organized by RADA and the Jamaica Agricultural Commodities Regulatory Authority (JACRA), with help from the Tourism Enhancement Fund (TEF).
“This Farmers’ Day Expo was organized to deliver residence the stark actuality that the chance for you [the farmers] to develop, broaden, earn, and be affluent from tourism is now higher than it ever was within the historical past of tourism in Jamaica,” stated Minister Bartlett.
The occasion kinds a part of the month-long actions for the Blue Mountain Espresso Competition, slated for Saturday, March 25. Tickets for the competition might be bought on-line at www.touchstonelink.com or from approved distributors, together with Blue Brews Bistro, Rituals Espresso Home, Starbucks, Cannon Ball Café, Café Blue, Island Coffees Café, and Deaf Can Espresso.