Understanding the sorts of motels and key variations between lodge varieties may be pivotal in promoting extra rooms and advertising your lodge successfully.
So, what are the various kinds of motels? And the way do you appropriately outline and categorise your lodge for achievement? We’ve obtained you lined with this complete information.
What’s a lodge sort?
Lodge varieties present a shortcode, serving to individuals to check motels and get an concept of what they’ll count on from the lodge. They assist break down confusion and information individuals in the direction of the proper lodge for his or her keep.
From massive to tiny. Luxurious to funds. And easy rooms to suites. Everyone knows that motels fluctuate enormously, and it’s no shock that we try to put comparable motels into teams, describing them by “sort”.
After all there are such a lot of alternative ways to categorise and categorise motels, and the listing of lodge varieties is a protracted one.
What are the various kinds of motels?
There actually are limitless labels we are able to apply to motels, nevertheless these are the lodge varieties which are usually utilized by motels and in reserving guides:
Unbiased vs chain motels
Because the names recommend, these lodge varieties consult with the possession of the lodge. Chain motels are sometimes budget-friendly and entice friends that need the reliability of a well-established model. Unbiased motels, alternatively, may entice friends searching for one thing extra distinctive or genuine.
Small, medium and enormous motels
Motels are sometimes described by measurement. A small lodge typically has 150 rooms or fewer, a medium lodge has 151 to 299 room and a big lodge has 300 to 600 rooms.
Price range to mid-range to luxurious motels
Company have a variety of budgets and motels cater to all these totally different budgets. Company with cash to burn and time to spend having fun with the lodge’s facilities may spend $1,000 an evening on a lodge whereas those that simply need someplace to put their head at night time will search for one thing nearer to $100 an evening.
One to seven star motels
Star rankings are a well known approach to categorise motels, and provides a extra exact concept of the standard of the lodge and vary of facilities on supply. In addition they assist friends evaluate the value of motels with comparable star rankings when making a call on the place to remain.
Motels vs motels
Motel is a shortened approach to describe a motorist’s lodge – a spot designed for individuals travelling alongside highways who want a spot to remain. Historically, motels had rooms dealing with a parking zone to make it simple for friends to return and go. In the present day, they often have fewer amenities and facilities on supply in contrast with a lodge.
A boutique lodge is a smaller lodge, often below 50 rooms, which is large on persona. Whether or not it’s art-themed rooms, a small lodge in a heritage constructing, a culinary-focused expertise or a luxurious eco-retreat set in a tropical rainforest, the expertise at a boutique lodge might be highly-tailored and sure to be memorable.
Restricted vs full-service motels
The principle distinction right here is that limited-service motels won’t have meals and beverage accessible on-site. They could even have a extra restricted vary of facilities, interesting to the cost-conscious traveller.
Ski, golf, water park, on line casino, spa, convention: Exercise-focused motels
Some motels are set as much as cater to a very area of interest market. Whether or not you dream of spending just a few days taking part in golf, playing or getting pampered, there’s a lodge that may make your goals a actuality.
Prolonged keep lodge
An prolonged keep lodge presents a cheap method for friends trying to keep longer than the typical visitor. A self-serve laundry, in-suite kitchen and different conveniences you’d usually discover in a conventional house can usually be present in these motels.
Seaside, downtown, airport lodge
Typically motels are additionally described by their location. If friends wish to expertise a metropolis like a neighborhood, a downtown lodge is their best choice. If travellers are passing by means of on a fast stopover then an airport lodge might be most acceptable. Company who merely wish to chill by the seashore? There’s a seashore lodge ready for them.
No surprises right here, a enterprise lodge is supplied with facilities that may please these travelling for enterprise, from quick wi-fi to trendy workplace gear. They’ll even be situated within the CBD or enterprise district and have loads of single rooms on supply.
Children membership, on-site babysitting, bigger rooms, kid-friendly swimming pools, cots in rooms, family-friendly eating places… a household lodge could have all the things friends want when travelling and holidaying with a younger household.
Lodge classification: The best way to place your property for achievement
The way you place your lodge available in the market, determine your competitors, outline your excellent friends, construct your model, after which arrange your advertising methods and campaigns are all essential components in your success as a hotelier.
Understanding what lodge varieties your property falls into is info that may help your choices as you formulate your plans for achievement. So it’s essential to ask your self these questions:
- What lodge varieties may very well be used to explain my lodge?
- What different sorts of motels are there within the space?
- What do these lodge varieties inform me about my excellent friends?
- How essential and helpful may these be when it comes to branding?
- Which lodge sort will assist spotlight my lodge’s distinctive promoting level and finally promote extra rooms to my excellent friends?
Hottest lodge varieties with travellers
SiteMinder’s Altering Traveller Report 2022 surveyed greater than 8000 travellers worldwide about their journey plans, motivations, and expectations. Included within the analysis was what sort of lodging travellers are planning to e-book.
By world common, the following journey travellers take might be spent in:
- Large chain/resort – 22%
- Trip rental – 18%
- Hostel/motel/funds – 16%
- Boutique/luxurious – 14%
- B&B – 11%
- Household/associates – 11%
- Vacation park/tenting – 8%