Wednesday, October 4, 2023

I refuse to be held hostage to the YouTube algorithm…for now

Taking that little further time to analysis and plan your social media content material pays off in the long run

I devour a whole lot of social media lately as a result of I need to know what’s taking place round me and so I can carry on prime of traits and updates in my discipline.

However I additionally watch to see what different creators are as much as and the way they’re presenting Ho Chi Minh Metropolis, its meals and its individuals to their followers.

As a result of a purpose of mine now could be to develop my YouTube channel, I’ve been taking a eager curiosity in what these ‘fly in-fly out’ YouTubers are highlighting about our nice metropolis.

Most of them are on a decent funds…and due to algorithm anxiousness, are eager to maneuver on to the following vacation spot…

And it might come as no shock that almost all of them are serving up the identical observations as the remaining in regards to the visitors (motorbikes), climate (it’s scorching) and meals (Saigon’s finest banh mi).

Which is okay, I get it.

Most of them are on a decent funds, they keep on the town for only one or two nights, and due to algorithm anxiousness, are eager to maneuver on to the following vacation spot to carry us their subsequent piece of thrilling content material.

Nevertheless, with such a decent schedule, one thing has acquired to provide, and normally, that’s correct analysis.

I don’t know what number of instances I’ve seen a video pop up on my feed this month claiming Banh Mi Huynh Hoa as one of the best you’ll get in Saigon.

It could be true, I don’t know, it is a cracker and deserves to be within the working.

Dare I say it could be one of the best?!

However there should be a whole lot, if not, hundreds of banh mi retailers and stands in Ho Chi Minh Metropolis of assorted tastes, sizes and costs that might throw their nonla into the ring.

However Huynh Hoa (colloquially often known as ‘the lesbian banh mi‘) will get all of the love, with the reason is, one could conclude, that it’s low hanging fruit (The Lunch Girl involves thoughts).

The factor is, there’s an equally good one at about the identical value only a 15 minute stroll away referred to as Banh Mi Ba Huynh.

Nobody appears to cowl it, not less than, it doesn’t present up on my feed.

You actually ought to give it a strive subsequent time you’re within the space to see what I imply, and hey, even share a pic of it in The Bureau Asia Group in the event you like.

Which brings me to my newest video.

For quite a lot of causes I haven’t been capable of journey as a lot as I might’ve favored thus far this yr, however there’s an upside to it.

It’s compelled me to look nearer to residence for issues to function in my content material; issues that I’ve ignored or just hadn’t opened my eyes to till now.

It’s taught me that I don’t must journey far and extensive for an attention-grabbing story and probably larger views. It’s true that always one of the best tales are proper at your step.

Take the bun bo Hue I function within the video above. It rapidly turned obvious after a couple of visits that Phuong Linh was serving up one thing particular.

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I acquired into the behavior of asking different diners what they considered her bowls of Hue’s most interesting noodle soup, and overwhelmingly, the response was all the time that it’s one of the best round.

It had solely taken me about three years to seek out it!

However due to quite a lot of causes, together with researching and planning upfront, I feel my video has turned out a lot better than if I’d simply lobbed up and began filming.

From reminiscence, I feel I filmed and ate at Phuong Linh’s on three events earlier than I used to be pleased with what I’d shot.

I perceive that this strategy isn’t all the time sensible, particularly on journeys out of town or overseas, however provided that Phuong Linh’s is walkable from my residence, I believed one of the best ways to do it justice was to take my time, get to know Phuong Linh slightly bit, and, most likely most significantly, truly eat her specialty greater than as soon as over a time frame.

Whereas this technique will restrict me to publishing simply two or three long-version movies monthly, it means (I hope) that I received’t be held hostage to that darn algorithm and truly be capable of benefit from the technique of bringing tales like this to you in a extra correct and interesting means than what itinerant YouTubers appear to be dishing up.

Comply with me on Instagram @mattcowanasia

Comply with The Bureau Asia on Instagram @thebureauasia

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The Bureau covers tales of curiosity to individuals dwelling and travelling in Southeast Asia. We’re all the time on the look out for attention-grabbing tales and issues. Comply with us on Fb at @thebureauasia & Instagram at @thebureauasia

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