Hawaii Tourism Authority Advances Regenerative Tourism

HTA awarded 3 contracts right now to advance Hawaii’s progress towards regenerative tourism by way of vacation spot administration and customer training.

Assist Providers for Vacation spot Stewardship (RFP 23-08)

RFP 23-08 was issued on February 13, 2023, in search of a set of providers together with post-arrival customer training; administrative help for Hawaii Tourism Authority (HTA) group applications like Aloha ʻĀina, Kūkulu Ola, and Neighborhood Enrichment; technical help and capability constructing for group organizations and native companies; and technology-enabled options to handle tourism hotspots.

The award was made to the Council for Native Hawaiian Development. The brand new contract, value $27,141,457 for the preliminary 2.5-year time period with an possibility for 2 one-year extensions, is scheduled to start on June 20, 2023.

Vacation spot Model Administration & Advertising and marketing Providers: United States (RFP 23-03)

RFP 23-03 was issued on February 13, 2023, in search of model administration and advertising providers in the USA, Hawai‘i’s largest customer supply market. The solicitation requires a pre-arrival communications program to coach guests with particular details about protected, respectful, and conscious journey. In 2022, guests from the USA spent $16.2 billion in Hawaii, a mean $231 per customer per day.

The award was made to the Hawaii Guests & Conference Bureau, which can proceed its work on HTA’s behalf as Hawaii Tourism United States. The brand new contract, value $38,350,000 for the preliminary 2.5 yr time period with an possibility for one two-year extension, is scheduled to start on June 22, 2023.

Vacation spot Model Administration & Advertising and marketing Providers: Canada (RFP 23-02)

RFP 23-02 was issued on March 14, 2023, in search of a contractor to coach Canadian guests about touring mindfully and respectfully whereas supporting Hawai‘i’s communities. Focus may even be positioned on driving customer spending into Hawai‘i-based companies as a method to help a wholesome financial system, and selling festivals and occasions, agritourism applications, and voluntourism actions. In 2022, guests from Canada spent $928.2 million in Hawaii, a mean $188 per customer per day.

The award was made to VoX Worldwide, which can proceed its work on HTA’s behalf as Hawaii Tourism Canada. The brand new contract, value $2,400,000 million for the preliminary 2.5 yr time period with an possibility for one two-year extension, is scheduled to start on June 30, 2023.

In alignment with HTA’s guideline of Mālama Ku‘u Residence (caring for our beloved dwelling), its 2020-2025 Strategic Plan, and the community-driven Vacation spot Administration Motion Plans being applied on every island, the contractors’ work will advance a regenerative mannequin of tourism for Hawai‘i. Work efficiency shall be measured towards HTA’s Key Efficiency Indicators with an emphasis on strengthening resident sentiment.

“HTA wish to thank all offerors for submitting their proposals, and to the respective analysis committees whose members introduced a excessive degree of professionalism and experience to this evaluation course of. Moreover, my gratitude is prolonged to our HTA workers for his or her dedication and dedication in advancing one of the best pursuits of the Hawaii customer business and the wellbeing of our native communities statewide,” stated John De Fries, HTA’s president & chief govt officer.

“These three awards are made potential by a collaborative effort between the state Administration and the Legislature to safe funding for HTA, which we deeply recognize. For now, it’s acceptable to order additional remark till we now have accomplished these lively procurement processes.”

Contract phrases, circumstances, and quantities are topic to closing negotiations with HTA and the supply of funds. The state procurement course of permits for a interval of protest that can expire no later than June 14, after which contracts could also be finalized.