Wednesday, October 4, 2023

Economics of Greek Wine Trade

Introduction: Discovering Greek Wines – A Palate Journey

On this 4-part sequence, “Greek Wines. Small-Scale + Massive Impression,” we take a look at why Greek wines needs to be in your radar.

Indigenous Grape Varieties: Greece boasts over 300 indigenous grapes, every with its personal distinct flavors and traits. This spectacular variety permits wine lovers to discover a variety of grape expressions that showcase Greece’s wealthy viticultural heritage. From the crisp and mineral-driven Assyrtiko to the fragrant and floral Moschofilero, there’s a Greek wine to swimsuit each palate. Exploring these indigenous varieties is like embarking on a voyage via Greece’s terroir and tradition.

Distinctive Terroir: Greece’s various local weather, considerable sunshine, and distinctive soil composition contribute to the distinctive high quality of its wines. The sunny and dry local weather permits grapes to completely ripen, leading to concentrated flavors and vibrant acidity. The skinny and poor soil, typically present in mountainous areas, forces the vines to wrestle, producing decrease yields however grapes of outstanding high quality. This mixture of things creates wines with complexity, depth, and a robust sense of place.

Fascinating White Wines: Greek white wines have gained worldwide recognition for his or her excellent high quality and distinct character. Assyrtiko, primarily grown in Santorini, produces bone-dry wines with excessive acidity, pronounced minerality, and refreshing citrus flavors. Malagousia and Moschofilero provide fragrant profiles with floral notes and hints of unique fruits. These white wines are versatile and pair properly with numerous cuisines, making them a pleasant addition to any wine assortment.

Expressive Crimson Wines: Greek crimson wines, significantly Xinomavro and Agiorgitiko, have additionally garnered consideration for his or her depth and complexity. Xinomavro, typically in comparison with Italy’s Nebbiolo, produces age-worthy reds with agency tannins, vibrant acidity, and flavors of darkish fruits, spices, and earth. Agiorgitiko, often called the “Blood of Hercules” delivers elegant and medium-bodied wines with crimson fruit flavors and silky tannins. These crimson wines provide a novel twist on basic grape varieties and supply a compelling expertise for wine fans.

Meals-Pleasant Kinds: Greek wines are recognized for his or her food-friendliness and their skill to fantastically complement the nation’s delicacies. With its emphasis on recent substances, fragrant herbs, and vibrant flavors, Greek delicacies pairs exceptionally properly with Greek wines. Whether or not you’re having fun with a seafood feast with a crisp Assyrtiko, pairing a lamb dish with a daring Xinomavro, or savoring Greek meze with a flexible Agiorgitiko, Greek wines elevate the eating expertise and create harmonious pairings.

picture courtesy of Wikipedia/wiki/silenus

Economics of Greek Wine Trade

Greece has a protracted and wealthy historical past of wine manufacturing, and it holds a major place within the nation’s cultural heritage. The distinctive geography of Greece, with its various microclimates and soil varieties, permits for the cultivation of all kinds of grape varieties and the manufacturing of wines with distinct flavors and traits.

When it comes to winery scale, Greece is taken into account a micro-producer in comparison with another wine-producing international locations. The entire space of vineyards in Greece is roughly 106,000 hectares, and the annual wine manufacturing is round 2.2 million hectoliters. This comparatively small scale of manufacturing contributes to the exclusivity and craftsmanship related to Greek wines.

The Greek wine business will be categorized into 4 most important varieties of producers primarily based on their manufacturing capability. Massive wineries have a manufacturing capability exceeding 100,000 hectoliters per 12 months, whereas medium-sized wineries produce between 30,000 and 100,000 hectoliters yearly. Small wineries, typically family-owned, have a restricted manufacturing capability of lower than 30,000 tons. Moreover, there are cooperatives that target producing and distributing wine primarily on the native stage.

There are roughly 700–1350 energetic wine producers in Greece with 692 with the license to provide PDO (Protected Designation of Origin) and PGI (Protected Designation of Indication) wines. It’s price noting that this quantity consists of wine producers with a number of wineries, that are registered solely as soon as primarily based on the situation of their headquarters. The time period “energetic” refers to producers who already produce bottled wine. Some wine producers in Greece could have vineyards however don’t but personal an entire vineyard, they usually depend on different wineries for manufacturing and assist. Wine manufacturing in Greece has low market share focus and there aren’t any corporations with greater than 5 p.c market share.

The wine sector in Greece typically takes the type of household companies with a long-standing custom. These family-owned wineries carry ahead values, symbols, and traditions which are deeply rooted of their tradition and heritage. Many of those households have constructed a stable market popularity over time, due to their dedication to high quality and their dedication to preserving the distinctive traits of Greek wines.

The relative increase within the Greek wine business will be attributed to:

1.       1969, to satisfy preconditions to affix the European Union, Greece revised its legislative framework for wines.

2.       1988, using the time period “regional wine” was authorized by the nationwide rules.

These developments led to a high quality enchancment of the wines produced and a revival of the nation’s wine sector. These developments have been bolstered by the joint actions of wine producers in a number of areas who’ve created non-profit associations.

The market dimension of the Greek wine business (2023) measured by income is 182.0m Euros. The market has declined 15 p.c per 12 months on common between 1018 and 2023. The business employs 3580 individuals in wine manufacturing (2023) with a median of 4.8 workers per vineyard.

Shoppers are Motivated

Greek wines current an fascinating problem to the patron as there are lots of completely different indigenous grape varieties beneath cultivation. Whereas these grapes are properly established, many since historic occasions, they’re nonetheless comparatively unknown exterior of Greece and their names are sometimes tough to pronounce. The names of the wines, the areas, and the producers additionally current an identical problem.

The labeling of Greek wines relies on European Union laws for the wine sector and due to this fact should observe sure guidelines. A accurately made wine label will comprise each required and optionally available info, in response to the class of the wine.

The wines produced by international locations within the European Union, of which Greece is a member, are divided into two main classes: VQPRD (French for High quality Wines Produced in a Decided Area) and Desk Wines. A superior class for the Desk Wines is the Regional Wines additionally known as Vins de Pays.

Wines with Appellation – VQPRD

In Greece, there are two classes of VQPRD:

1.       Wines with Appellation of Superior High quality [Οίνοι Ονομασίας Προελεύσεως Ανωτέρας Ποιότητος or ΟΠΑΠ]

2.       Wines with Appellation of Managed Origin [Οίνοι Ονομασίας Προελεύσεως Eλεγχόμενης or ΟΠΕ] which is just used for dessert wines.

To ensure that a wine to be decided as an Appellation of Origin, it has to observe guidelines relating to the delineated areas:

a.       The place the grapes are permitted to be cultivated

b.       The number of the grape

c.       The tactic of cultivation

d.        Most yield per acre

e.        P.c of alcohol

f.         Vinification methodology

g.        Sensory traits of the wine produced

There are 28 Appellations in Greece. 20 are Appellations of Superior High quality for dry wines and eight are Appellations of Managed Origin for dessert wines.

Who’s Ingesting?

The demographics and psychographics of people that drink Greek wines can range, as wine consumption is influenced by particular person preferences, cultural components, and preferences. Nevertheless, a couple of normal traits describe those that get pleasure from Greek wines:

Wine Fans: People who find themselves keen about wine, get pleasure from exploring completely different wine areas, and admire the distinctive flavors and traits of wines from all over the world are prone to be open to making an attempt Greek wines. They might actively hunt down lesser-known or area of interest wine areas and grape varieties, together with these present in Greece.

Cultural Explorers: People who’ve an curiosity in cultural exploration and experiencing completely different cuisines and drinks are sometimes drawn to Greek wines. These people could have a curiosity about Greek tradition, historical past, and traditions, and think about wine as an avenue to discover and join with the nation’s heritage.

Adventurous Palates: Individuals who get pleasure from making an attempt new flavors, looking for out distinctive style experiences, and stepping exterior of their consolation zones are prone to be drawn to Greek wines. Greece presents a variety of indigenous grape varieties, every with its personal distinct traits, offering a chance for wine fans to discover and uncover new flavors.

Meals and Wine Lovers: Greek wines are sometimes loved alongside Greek delicacies, which is understood for its recent substances, Mediterranean flavors, and various dishes. People who admire the mixture of meals and wine, and luxuriate in exploring meals and wine pairings, could discover Greek wines to be a complementary alternative for his or her culinary preferences.

Wine Educators and Professionals: Sommeliers, wine educators, and professionals within the wine business who’re concerned in educating, writing, or consulting about wine could have a specific curiosity in Greek wines. They might

Individuals dwelling in Greece are the first shoppers of Greek wines. Youthful generations needed to be satisfied that wine ingesting was trending whereas older generations needed to be transformed to bottled (versus bulk) wine. They needed to be taught that wine is usually a scrumptious a part of on a regular basis life.

Sadly, many wine professionals and shoppers affiliate Greek wines with Retsina, not realizing that the present retsina is definitely gentle and refreshing, and doesn’t conjure up photos of gasoline.

© Dr. Elinor Garely. This copyright article, together with images, is probably not reproduced with out written permission from the creator.

Learn Half 1 right here: Wine! Greek For Me

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