Coast Accommodations Restricted, a completely owned subsidiary of APA Lodge Canada, Inc. and considered one of Canada’s largest lodge manufacturers, not too long ago introduced that it has acquired a grasp franchise settlement inclusive of all current franchised resorts from Coast Accommodations USA, LLC. Working as Coast Accommodations USA, Inc., the corporate goals to attain vital progress via a mix of recent franchise and lodge administration contracts, mergers, and acquisitions, together with the acquisition of lodge actual property, significantly all through the West Coast. The U.S. growth plan represents the most recent section of Coast Accommodations’ progress technique. Final yr, the corporate added 5 resorts to its portfolio, together with the acquisition and conversion of the Regency Suites Lodge to the Coast Calgary Downtown Lodge & Suites by APA.
“Our plans for the USA growth symbolize one of the necessary milestones in our 50-year historical past as a hospitality firm,” mentioned Coast Accommodations President Jin Sasaki in a press assertion. “The chance to give attention to USA’s most dynamic locations and introduce our distinctive, localized strategy and our unmatched dedication to our visitors will current excellent alternatives for growth.”
Brigitte Diem-Man, the corporate’s vice chairman, income methods & communication, specified that the corporate “goals for 10,000 guestrooms in North America inside the subsequent 5 years, which will even greater than triple the variety of Coast Rewards members.” She added, “Our growth plans are usually not essentially restricted to West Coast alternatives. There are different key locations in Canada and the USA that, based mostly on financial information and demand turbines, are goal areas for us.”
In a latest dialogue with LODGING, Diem-Man supplied additional element on the growth plan and model’s worth proposition to each visitors and house owners.
What components have enabled or motivated the U.S. growth at this level in Coast Accommodations’ historical past?
Coast Accommodations’ strategic marketing strategy is to attain substantial progress all through North America, Canada, and the US, as a part of the worldwide growth plans of our possession, APA Accommodations. The growth will enable us to strengthen our enterprise and achieve larger market dominance, increased aggressive positioning, larger sustainability and resilience available in the market, and the power to mitigate business dangers via diversification.
We see nice alternative for progress within the U.S. market to advance our exponential progress technique because the hospitality trade continues its restoration from the worldwide pandemic.
Are there specific West Coast markets that look particularly promising?
One key space recognized is the Seattle-Portland hall based mostly on the superior planning work on the proposed Cascadia high-speed rail passenger service, linking Vancouver, Seattle, and Portland. If accomplished by 2035, this service would see 2.1 million annual riders upon opening, with ridership rising exponentially. Contemplating the elevated demand that this future rail service will drive, it’s a good technique for us to have resorts in these key cities.
Might you elaborate on the “distinctive, localized strategy” that serves to differentiate your properties?
Our aggressive benefit is that at present’s vacationers are gravitating towards distinctive lodging lodging and native experiences, however because the pandemic, in addition they search security and cleanliness, distinctive worth, and a really excessive degree of visitor service.
We delight ourselves on turning the usual lodge model idea on its head with our localized strategy and creating Refreshingly Native experiences which can be genuine, distinctive, and reflective of the locations during which we’re positioned—whether or not that vacation spot is in the course of a metropolis or on the facet of a mountain. That is mirrored in our portfolio of resorts. Our properties are usually not characterless “bins,” and they’re something however cookie-cutter; they’re as distinctive as their areas. Nevertheless, what every property does have in widespread is phenomenal worth and an unmatched dedication to our visitors with a excessive degree of visitor service.
How would you describe the model’s worth proposition to potential franchisees?
We provide a definite owner-focused strategy. Our Model Contact Factors guarantee constant visitor experiences constructing on the persona of every lodge.
The Coast Accommodations staff are skilled leaders with a wealth of hospitality and specialised expertise. We constantly try for brand new and modern methods to drive enterprise to Coast Accommodations properties, researching and using probably the most present instruments, applied sciences, and providers to draw visitors, domesticate repeat enterprise, and stimulate buyer loyalty.
As a result of we’re house owners too, we’ve got a responsive mannequin that ensures franchisees’ resorts have entry to the fitting instruments to maximise revenues, profitability, and market share. We delight ourselves in being versatile and collaborative with our house owners as a result of every lodge is actually distinctive, with completely different wants.