PHOENIX—BWH Lodge Group is increasing its upscale boutique model, Aiden, because the model is about to develop by over 200 % within the years forward with the portfolio doubling in 2023 alone. The model’s progress consists of the upcoming launch of Aiden in India and the launch of Aiden in Scandinavia, the place 30 new motels have been added to the portfolio, every of which provides hologram concierge service.
Aiden provides visitors entry to boutique, resort, and upscale lodging. The model presently has 19 motels in journey locations all over the world, akin to Australia, France, Italy, South Korea, and throughout the US in cities like Scottsdale, Arizona; Austin, Texas; and Berkley, California.
“There’s no denying that vacationers right this moment are in search of distinctive experiences that embody the character of their resort’s vacation spot, and that’s what Aiden is all about,” mentioned Larry Cuculic, president and CEO. “This model delivers on the evolving pursuits of right this moment’s vacationers, giving them a boutique expertise from a trusted international resort firm. Builders are recognizing the traveler curiosity in Aiden as properly—the model is rapidly changing into the boutique resort of alternative for the following era of builders.”
“Every Aiden resort is a character specifically crafted to supply vacationers with a one-of-a-kind expertise,” mentioned Brad LeBlanc, senior vp and chief growth officer. “By trendy facilities and daring touches, Aiden displays the aptitude and vibrancy of the world round us to ship a reimagined journey expertise. The model has been a real success story for BWH Lodge Group, and we see an extended runway forward for Aiden.”
The projected progress consists of the opening of 30 motels in Scandinavia in partnership with CIC Hospitality, welcoming the Aiden model to the area. Every of those 30 motels will supply a digital hologram concierge for check-in, check-out, and visitor companies. This know-how marries innovation and superior visitor service to convey a contemporary expertise.
The Scandinavian portfolio of Aiden motels will probably be inbuilt areas akin to close to universities, bigger corporations, and occasion venues. Sustainability will probably be central to the Scandinavian Aiden portfolio with photo voltaic roofing and modular design driving environmental efficiencies at many of those motels. The primary resort, Aiden by Finest Western Herning, will open in February within the Danish metropolis of Herning. This will probably be Denmark’s first modular-built resort and can supply 204 rooms, a gymnasium with a sauna, convention rooms, and areas for socializing or working.
“We’re excited in regards to the exceptional progress we’re seeing in our international Aiden portfolio,” mentioned Ron Pohl, president of worldwide operations. “There are various markets all over the world which might be prepared for a resort product like Aiden, and we’re capitalizing on demand in key markets akin to Scandinavia, India, Thailand, and Australia. We look ahead to persevering with to convey this distinctive product to life in locations throughout the globe.”