Wednesday, February 28, 2024

4 Lunar New 12 months marketing campaign examples you should see


The 12 months of the Rabbit is simply across the nook, and it’s time to begin preparing for the celebration. Fortunately, there are many methods to do that with e-mail campaigns.

However how do you stand out from the group? What sort of eye-catching topic line do you have to use? And what promotions do you have to embrace in your emails?

When you want some inspiration, we’re right here to assist. Check out these 4 real-life Black Friday e-mail advertising and marketing examples from our prospects to kick off your marketing campaign planning.

Lunar New 12 months e-mail advertising and marketing examples from Revinate’s APAC prospects

1. The Windsor (Australia)

The Windsor - Australia, Lunar New Year

  • Topic line: The Lunar New 12 months lions return, Summer time EXP’s final month and a preview of Valentine’s Day
  • Preview textual content: A weekend of Celebration on the Windsor
  • Phase: Leisure visitors who don’t have clean e-mail addresses and haven’t unsubscribed

Why can we love this marketing campaign?

Right here’s an excellent concept to face out from the group: Mix your Lunar New 12 months e-mail marketing campaign with one other provide. For instance, Valentine’s Day will not be lengthy after Lunar New 12 months. In case your visitors can’t have fun Lunar New 12 months with you, maybe they’ll be part of you for Valentine’s day as effectively.

The Windsor in Melbourne took this strategy to not solely inform their viewers of the particular preparations that they’d on-site for Lunar New 12 months, but additionally gave them a reminder that they may lengthen the celebration by reserving a keep for Valentine’s Day. And this marketing campaign was cleverly focused towards leisure visitors.

This 12 months, you may have much more time to increase the sort of provide as Lunar New 12 months isn’t till January twenty second.

2. InterContinental Singapore (Singapore)

 

  • Topic line: Wishing You a Blissful Lunar Niu 12 months
  • Phase: Have made reservations

Why can we love this marketing campaign?

Who doesn’t love a gif? InterContinental in Singapore confirmed simply how efficient a little bit of animation might be once they despatched a easy, but participating Lunar New 12 months greeting to visitors who had made reservations.

That is an instance you could simply comply with. And should you leverage an answer like Revinate Advertising, you’ll be able to browse limitless interactive pictures or add your personal to ensure the media components are on-brand and crowd pleasing.

3. Lodge G Singapore (Singapore)

Hotel G Singapore - Singapore, Lunar New Year

  • Topic line: FLASH SALE: $88 NETT PER NIGHT
  • Preview textual content: You don’t want to overlook out
  • Phase: 
    • Electronic mail #1, Advertising companions
    • Electronic mail #2, January Lively Newsletters, double opt-in, visitor location in Singapore, e-mail domains aren’t from OTAs

Why can we love this marketing campaign? 

We’ve all the time emphasised the significance of segmentation, and Lodge G Singapore did an incredible job of utilizing this tactic with their Lunar New 12 months marketing campaign. They despatched the marketing campaign twice, each to extremely segmented teams.

By utilizing hyper-segmentation, Lodge G Singapore ensured their provides had been despatched to the fitting viewers on the proper time, which instantly contributed to the marketing campaign’s success.

Keep in mind, segmentation can enhance the general marketing campaign efficiency by as much as 533%. It’s a good suggestion to maintain this in thoughts on your future e-mail campaigns.

4. Goodwood Park Lodge (Singapore)

Goodwood Park Hotel - Singapore, Singapore

  • Topic line: Gong Xi Fa Cai!
  • Phase: Visitors who’ve accomplished double opt-in who’re newsletters subscribers and/or are on the advertising and marketing communications direct e-mail record

Why can we love this marketing campaign?

Right here’s one other quick and candy instance, this time by Goodwood Park Lodge. This marketing campaign was crafted to achieve lots of people, not solely those that made reservations, which is what InterContinental Singapore went for.

Sending your database record a digital card is the simplest strategy to attain out to them throughout key dates reminiscent of Lunar New 12 months. You too can ship a follow-up message with provides to those that open the primary e-mail, utilizing that as a filter in your segmentation.

Begin crafting your personal Lunar New 12 months e-mail campaigns

We hope these Lunar New 12 months e-mail campaigns are useful for you as you begin crafting your personal messages. Simply keep in mind to phase your database — and don’t draw back from combining a number of provides.

When you’d wish to see extra marketing campaign examples, together with some extra generic ones from our world prospects, view our inspirations web page. Wish to study extra about how you need to use e-mail advertising and marketing to spice up your direct bookings? Discover our advertising and marketing options.

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